Friskis & Svettis evolved from an idea about connecting the world of sports and medicine and how they could make use of each others knowledge. Friskis & Svettis wanted to build a bridge, linking medical care and health care closer together.
Friskis stood for one part of the what the movement was about, Svettis for another. Friskis meant adapted activities for those who for one reason or another, couldn´t partake in the ordinary workouts. Svettis was the workouts for everyone else. But the "&" sign was the most important, as it represented the aim of furthering people from Friskis to Svettis. Everyone should be able to find a form of exercise that suited them, whether you had been injured, were fit, unfit, young or old.
Friskis & Svettis is a Swedish chain of public gym's with a Socialist edge. It's not-for-profit (!?) and, one may find themselves doing aerobics to Celine Dion with around 50 other people. The choreography in their jympa classes is astounding, sort of Pagan ritual cross Kylie Minogue Locomotion. Getting fresh and sweaty to Celine. This is the choreography of the people.
Perhaps you may have noticed a little influence in the latest video's for Berlin Let's Talk About Love.
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