"It's not just the homespun quality of what's famous on the web. It's how fame works -- it's becoming much more DIY," said Weinberger. "Fame is now living in a long tail, or a long continuum of ways to be famous."
An alternative to the pop culture celebrity, geek celebrity is way cooler.
The example in this article is the revealing of the human identity of a WOW game player Leeroy Jenkins at the ROFLCon at MIT over the weekend. Leeroy Jenkins became famous as he was away from his computer whilst his posse was planning an attack on another posse. This was video'd and put up on a WOW Forum. Leeroy was heralded as the hero of the event, as he had acted, albeit accidentally, against the 'geekiness' of his posse. Who would expect that geeks would look up to someone who downplayed the geek-factor? This was in 2005.
Read the entire article here.
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