Here is a post from Agency Spy (blog about the advertising industry).
I really do love the Olympics - the concept and the hopes, dreams and the brilliantly concocted video biography. I swear. It's like Mike Byrne created them for Nike while he was at W+K. I always find myself tearing up right as the athlete's face is juxtaposed against an American flag backdrop. I like to call it Olympic Porn and it's so satisfying it hurts.
I love this term Olympic Porn! Celine makes Love Porn proliferated by her disciples. (See Grey's Anatomy post.) Blatant corporate desires lurking behind gymnastics/love songs. The mechanics behind it all constitute our cultural landscape.
See full Agency Spy article here. Image c/o Daniel Eatock.
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